Close-up headshot of Sumit, Lead Curator with clear-framed glasses and a beard.

Sumit Z.

10+ years in Indian media and a career built on understanding how consumer markets move, Sumit leads editorial at Unbox Daily HQ as Editor in Chief. He researches and evaluates launches across Mobility, Lifestyle, Consumer Goods, and Entertainment, studying market positioning, consumer need, and real-world usability before delivering a verdict. His editorial approach starts with the reader's decision, not the brand's announcement. For editorial queries, launch coverage requests, or collaborations, reach out to Sumit Z. directly at sumitz@unboxdailyhq.com
Will Tata Intra EV pickup end diesel delivery in India?

Will Tata Intra EV pickup end diesel delivery in India?

Tata Motors has officially disrupted the commercial vehicle space with the launch of the Intra EV Pickup. Priced at an aggressive ₹11.95 lakh, this electric powerhouse is designed to handle heavy cargo while slashing operating costs for Indian entrepreneurs and fleet owners.

Nike unveils Melitta Baumeister avant-garde collection

Nike unveils Melitta Baumeister avant-garde collection

Nike has officially unveiled its most sculptural collaboration of 2026 with designer Melitta Baumeister. Reimagining the Vomero Premium and Pegasus Premium, this launch brings hand-painted, one-of-a-kind "wearable artifacts" to the city streets, merging high-fashion aesthetics with elite ZoomX performance.

40 PS Triumph Tracker 400 launched at ₹2.46 lakh

40 PS Triumph Tracker 400 launched at ₹2.46 lakh

Triumph Motorcycles India has officially introduced the New Tracker 400, a "stripped-back" modern classic inspired by flat-track racing. Priced from ₹2,46,225, this motorcycle combines a unique "elbows-out" riding stance with the most powerful 350cc iteration of the TR-Series engine, designed for riders who want a dominant presence on both urban streets and light trails.