Close-up headshot of Sumit, Lead Curator with clear-framed glasses and a beard.

Sumit Z.

10+ years in Indian media and a career built on understanding how consumer markets move, Sumit leads editorial at Unbox Daily HQ as Editor in Chief. He researches and evaluates launches across Mobility, Lifestyle, Consumer Goods, and Entertainment, studying market positioning, consumer need, and real-world usability before delivering a verdict. His editorial approach starts with the reader's decision, not the brand's announcement. For editorial queries, launch coverage requests, or collaborations, reach out to Sumit Z. directly at sumitz@unboxdailyhq.com
The Mercedes GLE 450 e brings hybrid luxury to India

The Mercedes GLE 450 e brings hybrid luxury to India

Mercedes-Benz redefines the "home on wheels" experience with the new GLE 450 e 4MATIC. This update brings a plug-in hybrid powertrain, a stunning triple-display MBUX Superscreen, and world-class massage seats to one of India’s most loved luxury SUVs, blending sustainable performance with unrivaled craftsmanship.

Sylvi Core-X Skeleton Defines the Modern Indian Man

Sylvi Core-X Skeleton Defines the Modern Indian Man

The Sylvi Core-X collection introduces battery-free, automatic mechanical watches to the Indian market. Built with 316L stainless steel and featuring a signature skeleton dial, these timepieces harness kinetic energy from the wearer’s movement to provide a permanent, non-electronic alternative to modern smartwatches.