Close-up headshot of Sumit, Lead Curator with clear-framed glasses and a beard.

Sumit Z.

10+ years in Indian media and a career built on understanding how consumer markets move, Sumit leads editorial at Unbox Daily HQ as Editor in Chief. He researches and evaluates launches across Mobility, Lifestyle, Consumer Goods, and Entertainment, studying market positioning, consumer need, and real-world usability before delivering a verdict. His editorial approach starts with the reader's decision, not the brand's announcement. For editorial queries, launch coverage requests, or collaborations, reach out to Sumit Z. directly at sumitz@unboxdailyhq.com
Nike SB Air Force 1 rebuilt for performance in India

Nike SB Air Force 1 rebuilt for performance in India

Nike SB has officially pulled the curtain back on the SB Air Force 1, a high-performance "unboxing" of the world’s most iconic sneaker. Rebuilt specifically for the board, this silhouette introduces a thinned-out midsole, internal lockdown straps, and a specialized fit designed to turn a court legend into a skate powerhouse.