Close-up headshot of Sumit, Lead Curator with clear-framed glasses and a beard.

Sumit Z.

10+ years in Indian media and a career built on understanding how consumer markets move, Sumit leads editorial at Unbox Daily HQ as Editor in Chief. He researches and evaluates launches across Automotive & Mobility, Lifestyle, Consumer Goods, and Entertainment & Sports, studying market positioning, consumer need, and real-world usability before delivering a verdict. His editorial approach starts with the reader's decision, not the brand's announcement. For editorial queries, launch coverage requests, or collaborations, reach out to Sumit Z. directly at sumitz@unboxdailyhq.com For editorial queries, launch coverage requests, or collaborations, reach out to Sumit Z. directly at sumitz@unboxdailyhq.com
The Mercedes GLE 450 e brings hybrid luxury to India

The Mercedes GLE 450 e brings hybrid luxury to India

Mercedes-Benz redefines the "home on wheels" experience with the new GLE 450 e 4MATIC. This update brings a plug-in hybrid powertrain, a stunning triple-display MBUX Superscreen, and world-class massage seats to one of India’s most loved luxury SUVs, blending sustainable performance with unrivaled craftsmanship.

Sylvi Core-X Skeleton Defines the Modern Indian Man

Sylvi Core-X Skeleton Defines the Modern Indian Man

The Sylvi Core-X collection introduces battery-free, automatic mechanical watches to the Indian market. Built with 316L stainless steel and featuring a signature skeleton dial, these timepieces harness kinetic energy from the wearer’s movement to provide a permanent, non-electronic alternative to modern smartwatches.