At ₹1,31,000, this factory custom brings the beach to you

The Essentials

• This is a factory-production custom motorcycle featuring a white base with retro blue and red pinstripes.
• Priced at ₹1,30,990 ex-showroom, it retains the standard 225.9cc oil-cooled engine producing 20.4 PS.
• It bridges the gap between customisation and the consumer by bringing bespoke garage design directly to a production model.

The Pulse

The latest production model to arrive from TVS is a direct nod to Goa’s Agonda Beach, turning a celebrated one-off custom build into something you can actually buy and ride daily. Priced at ₹1,30,990 ex-showroom, this motorcycle takes the familiar 226cc modern-retro platform and gives it a bespoke visual overhaul for the street.

The mechanical foundation beneath the new paint remains entirely untouched by the engineering team. You still get the 14-litre fuel tank, 181mm of ground clearance, and a manageable kerb weight of 160kg. For riders wondering if the Agonda Edition brings any performance upgrades or tweaked gear ratios, the answer is no, the changes are strictly cosmetic.

Instead, the design team has focused heavily on creating an undeniable street presence. The bright white base stretches across the fuel tank and headlamp cowl, offset beautifully by retro blue and red pinstripes that catch the eye. By collaborating directly with custom builders, the manufacturer gives buyers a standout aesthetic straight from the showroom floor.

The Snapshot

The Big Picture

Factory customs are becoming a crucial strategy for two-wheeler manufacturers looking to extend the lifecycle of their existing platforms. Instead of engineering entirely new machines, brands are partnering with independent design houses to tap into niche aesthetic trends. In a market where buyers are increasingly drawn to the retro appeal of the Royal Enfield Hunter 350, offering a distinct visual identity straight from the factory gives a 225cc motorcycle a fresh talking point. This move signals a shift towards offering bespoke character without compromising mass-market reliability.

The India Prospective

At roughly ₹1,31,000 ex-showroom, this edition sits just above the base model, asking a modest premium for the custom paint scheme alone. For young professionals looking to finance the purchase, standard plans put the monthly EMI around the ₹4,450 mark. If you are cross-shopping, the Royal Enfield Hunter 350 offers a heavier alternative, though it sits in a higher price bracket, making this TVS a more accessible entry into the retro-lifestyle segment without losing widespread service support.

The Inside Intel

The visual identity of this production model actually began its life as a one-off custom project. The striking white, blue, and red design was initially conceived and hand-built by the custom motorcycle garage JvB Moto. Rather than keeping it as a solitary showpiece, the manufacturer took the rare step of translating that specific custom builder’s vision into a mass-production reality.

The UDHQ. Take

Unbox Daily HQ. views this as a purely aesthetic play that works if you value design over mechanical updates. Because the engine and chassis remain identical to the standard version, you are paying exclusively for the custom JvB Moto livery and the all-white headlamp cowl. At roughly ₹1,31,000, it is a brilliant option for city commuters who want a distinctive retro look without dealing with aftermarket paint shops. The slight premium over the base model is absolutely justified, making this a smart buy if you want your daily ride to stand out.

Best for: Urban commuters looking for a reliable daily motorcycle who want a standout garage aesthetic straight from the factory.

Who Is This For: Perfect for 24 to 35-year-old riders in major cities who prioritise visual distinction and prefer factory-finished paintwork over aftermarket modifications.

The Checkout

TVS Ronin – India Page

The Source

TVS Motor India