Can Reliance Make Priyanka’s Anomaly India’s Top Hair Brand?

The Essentials

• Reliance Retail has acquired full ownership of Anomaly’s trademarks and digital assets to drive global growth.
• The brand is available across India through the Tira platform and Reliance’s extensive physical retail network.
• Priyanka Chopra Jonas continues as Creative Director to guide the brand’s product vision and clean beauty philosophy.

The Pulse

Reliance Retail now holds complete ownership of Anomaly, the haircare brand founded by Priyanka Chopra Jonas. This acquisition includes all trademarks and digital assets, marking a major step for the retail giant’s beauty ambitions. The brand is already a familiar name in the Indian market, and this move ensures its growth will be managed locally.

Many shoppers ask, “Where can I buy Anomaly haircare in India?” The brand is currently available through the Tira platform and Reliance’s vast network of physical stores. This ownership change means we can expect more localised products tailored specifically for Indian hair and scalp conditions.

Priyanka Chopra Jonas remains the Creative Director, ensuring the brand stays true to its clean and vegan roots. Reliance plans to use its massive retail reach to make these premium formulations more accessible to the average Indian consumer. The focus is now on scaling up across both digital and offline channels while maintaining a global presence in markets like North America and the UK.

The Snapshot

The Big Picture

The Indian beauty and personal care market is currently a battleground between established players and new-age digital brands. By bringing Anomaly fully under its wing, Reliance Retail is directly challenging competitors like Nykaa and international giants like Estée Lauder. This move mirrors a global trend where retail conglomerates acquire celebrity-led brands to gain instant cultural relevance. For Indian consumers, this means more competition, which often leads to better pricing and a wider variety of high-performance products hitting local shelves.

The Inside Intel

Anomaly was built on the philosophy that high-performance haircare does not need to cost the earth. The brand famously focuses on sustainable packaging, often using bottles made from 100% plastic trash diverted from oceans and landfills.

The UDHQ. Take

Unbox Daily HQ. views this acquisition as a win for the Indian consumer who wants effective, ethical haircare without a luxury price tag. While Anomaly was already available here, Reliance’s ownership suggests a deeper commitment to product innovation specifically for Indian weather and water conditions. Priyanka Chopra Jonas staying on as Creative Director provides the necessary brand continuity, ensuring the “clean beauty” ethos isn’t lost in corporate expansion. If you have been looking for salon-quality results that align with vegan values, the increased availability of this brand is excellent news.

Best for: Conscious Indian consumers who want effective, vegan haircare that is easy to find at a local mall or online.

Who Is This For: Perfect for 18–55 year old professionals in urban India who prioritise sustainable ingredients and celebrity-backed quality.

The Checkout

Anomaly – Facebook Page

The Source

Reliance Retail India