Thursday, May 28, 2026 |Navi Mumbai

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If it's not on UDHQ., it's not a Launch. Your daily intelligence hub for product, policy and brand launches. So, what's new today?

Thursday, May 28, 2026 |Navi Mumbai

--:-- | --°C | AQI --

If it's not on UDHQ., it's not a Launch. Your daily intelligence hub for product, policy and brand launches. So, what's new today?

Modern white laboratory with curved benches, ceiling robotic arms, and glass shelves of sample bottles at the Mumbai hub.

Consumer Goods

Why is a major FMCG brand building an AI lab in Powai?

Located at IIT Bombay in Powai, this facility uses neuroscience to test how everyday scents affect your mood.

UDHQ is a total reset for the modern shopper. I'm done wasting hours on social feeds seeing only what algorithms want to push; now, I finally discover what's actually worth my spend. UDHQ is India's first launch-only platform, it let me grab what's next before the crowd. It's not just shopping; it's staying ahead of the curve. - RIA

I'm a huge fan of browsing UDHQ. The best part is that it's completely clutter-free; I only see what's relevant to me without any information overload. I specially check it on weekends to plan my shopping for the week. Honestly, beyond the big-name brands, it's hard to keep track of new launches, so this is a total game-changer for discovering hidden gems. -Swati

Why is a major FMCG brand building an AI lab in Powai?

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