Monday, May 25, 2026 |Navi Mumbai

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If it's not on UDHQ., it's not a Launch. Your daily intelligence hub for product, policy and brand launches. So, what's new today?

Monday, May 25, 2026 |Navi Mumbai

--:-- | --°C | AQI --

If it's not on UDHQ., it's not a Launch. Your daily intelligence hub for product, policy and brand launches. So, what's new today?

A collage of campaign images for the Nike x Melitta Baumeister Vomero Premium in Total Orange, featuring Sha'Carri Richard...

Lifestyle, Footwear & Shoes

Avant-Garde in the Alley: Nike x Melitta Baumeister “Run Like No One Is Watching” Collection Unveiled

Nike has officially unveiled its most sculptural collaboration of 2026 with designer Melitta Baumeister. Reimagining the Vomero Premium and Pegasus Premium, this launch brings hand-painted, one-of-a-kind "wearable artifacts" to the city streets, merging high-fashion aesthetics with elite ZoomX performance.

UDHQ is a total reset for the modern shopper. I'm done wasting hours on social feeds seeing only what algorithms want to push; now, I finally discover what's actually worth my spend. UDHQ is India's first launch-only platform, it let me grab what's next before the crowd. It's not just shopping; it's staying ahead of the curve. - RIA

I'm a huge fan of browsing UDHQ. The best part is that it's completely clutter-free; I only see what's relevant to me without any information overload. I specially check it on weekends to plan my shopping for the week. Honestly, beyond the big-name brands, it's hard to keep track of new launches, so this is a total game-changer for discovering hidden gems. -Swati