Thursday, May 28, 2026 |Navi Mumbai

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If it's not on UDHQ., it's not a Launch. Your daily intelligence hub for product, policy and brand launches. So, what's new today?

Thursday, May 28, 2026 |Navi Mumbai

--:-- | --°C | AQI --

If it's not on UDHQ., it's not a Launch. Your daily intelligence hub for product, policy and brand launches. So, what's new today?

A perspective shot of the 'Nike Football Boots' hardcover book by Phaidon Press, featuring a grid of iconic cleats on a clean white cover with an orange spine.

Footwear & Shoes

Nike And Phaidon Release Football Boot History Book

Phaidon's 240-page Nike Football Boots hardcover chronicles 50 years of boot innovation and legendary athletes.

Three fans viewed from behind in a traffic jam wearing vintage-style adidas away jerseys with numbers 10 and 96 and federation badges.

Footwear & Shoes

Adidas Drops Ultimate 2026 World Cup Street Kit

After 36 years, adidas Originals revives the Trefoil logo on FIFA World Cup 2026 away jerseys, merging street style.

UDHQ is a total reset for the modern shopper. I'm done wasting hours on social feeds seeing only what algorithms want to push; now, I finally discover what's actually worth my spend. UDHQ is India's first launch-only platform, it let me grab what's next before the crowd. It's not just shopping; it's staying ahead of the curve. - RIA

I'm a huge fan of browsing UDHQ. The best part is that it's completely clutter-free; I only see what's relevant to me without any information overload. I specially check it on weekends to plan my shopping for the week. Honestly, beyond the big-name brands, it's hard to keep track of new launches, so this is a total game-changer for discovering hidden gems. -Swati