The multi-year deal ensuring top Indian shows stay on screen

The Essentials

• Shemaroo Entertainment acquired the global broadcasting and streaming rights for 18 titles from the PNC library.
• The licensing agreement locks in global access to these Indian titles for the next 11 years.
• Viewers will also see the return of hit series The Royals as its second season enters pre-production.

The Pulse

Pritish Nandy Communications signed a major 11-year global broadcasting and streaming licensing agreement with Shemaroo Entertainment for 18 of its library titles. This extensive deal guarantees that a massive chunk of premium Indian cinematic history remains accessible to global audiences across digital platforms. At the same time, the studio is moving forward with the highly anticipated second season of its Netflix original series, The Royals, which enters filming between July and September this year.

How can you watch these older Indian titles? The Shemaroo partnership places these 18 classic films and shows onto wider global streaming networks, expanding their reach significantly. Meanwhile, the upcoming season of the romance drama ensures that one of the top-trending Indian shows on Netflix continues its run uninterrupted. By balancing legacy library monetisation with fresh big-budget platform originals, the production house is securing its spot on your weekly watchlists.

The Snapshot

The Big Picture

Indian entertainment houses are re-evaluating how they extract value from deep content archives. Instead of letting older titles gather digital dust, studios are partnering with established aggregators like Shemaroo to handle global distribution. This allows creators to offload catalogue management and focus entirely on high-budget original commissions for platforms like Netflix or Amazon Prime Video. We see similar catalogue strategies from major local players like Yash Raj Films, proving that a well-managed archive is essential for funding future production slates.

The India Prospective

This dual strategy means Indian viewers get the best of both worlds without switching between obscure services. Your existing streaming subscriptions become more valuable as classic library titles migrate to mainstream global platforms with better user interfaces. Furthermore, the quick progression of a local hit like The Royals into its next production phase proves that global platforms are treating Indian stories as core long-term properties rather than brief experiments.

The Inside Intel

The licensing deal triggered an immediate accounting review of the entire PNC content library. Based on unexpected future revenues and an external valuation report, the studio adjusted the book value of its older assets downwards by ₹17.56 crore. While that looks massive on a balance sheet, it represents a non-cash adjustment that has zero impact on the cash available for filming new seasons.

The UDHQ. Take

Unbox Daily HQ. views this long-term licensing deal as a win for anyone invested in high-quality Indian streaming content. For digital viewers, the partnership keeps a deep catalogue alive while ensuring the studio has the operational freedom to deliver polished sequels like the next chapter of their Netflix romance drama. The clear focus on global distribution makes their shows highly accessible, meaning your subscription fees continue to translate into premium local storytelling. Expect the new season to remain a major fixture on your streaming feeds when it returns.

Best for: Urban streaming enthusiasts who follow premium Indian original series and classic cinema.

Who Is This For: Perfect for 18 to 30-year-old entertainment fans in India who watch mainstream OTT platforms regularly.

The Checkout

Pritish Nandy Communications

The Source

Pritish Nandy Communications