Petrol Curvv Series X coupe arrives in India starting at ₹9.99 lakh

The Takeaway

• The Curvv Series X base Smart X variant costs exactly ₹9.99 lakh.
• Buyers can choose between 1.2-litre petrol and 1.5-litre diesel engines.
• Six airbags and flush door handles are included as standard equipment.
• Dealerships are currently accepting bookings for immediate purchase.

Tata Motors prices the mid-tier Pure X version of this vehicle at ₹10.99 lakh. The newly introduced Pure X+ trim costs ₹11.79 lakh. Customers wanting a stealthy aesthetic can purchase the blacked-out dark edition for a slight premium. According to trade reports, combined sales for the automaker’s electric and internal combustion models recently dropped by 58.3 percent year-on-year. This strategic launch aims to reverse that momentum by offering high-end tech at accessible price points.

Colour choices consist of Pristine White, Pure Grey, Nitro Crimson, Opera Blue, and Obsidian Black. Engineers created more knee room by hollowing out the front seatbacks by 10mm. They also lowered the rear bench by 10mm and pushed it back by 20mm. Unladen ground clearance sits at 208 mm to handle difficult terrain. The structure itself achieved five stars in Bharat NCAP crash testing. The fully loaded Accomplished X trims upgrade the safety package with Level 2 ADAS functionality. Inside the cabin, a 12.3-inch Ultra View screen pairs with a nine-speaker JBL sound system on top models.

The feature distribution fundamentally separates this car from established rivals. Passive ventilation through standard ‘R-Comfort’ seats appears immediately on the entry-level model. Spending ₹12.91 lakh on the Creative X+ trim unlocks a voice-assisted panoramic sunroof alongside a 360-degree camera with a blind view monitor.

Curvv Series X trim pricing

The manual gearbox option is notably absent on the highest-output 125 PS Hyperion motor. Driving enthusiasts wanting maximum power must settle for the seven-speed dual-clutch automatic transmission.

This aggressive pricing targets buyers in the highly competitive Indian ₹11 to ₹15 lakh bracket. While petrol and diesel vehicles dominate highway journeys, electric infrastructure continues to expand rapidly. For those preferring battery power, Tata’s new 240kW hubs make NH-65 electric travel practical along the Hyderabad-Vijayawada corridor.

The Unboxed Truth

Unbox Daily HQ sees this as a highly competitive market play. You get features normally reserved for premium segments at a highly accessible entry cost. The decision to restrict the manual transmission on the most powerful engine will definitely frustrate driving enthusiasts. However, the sheer volume of equipment offered across the Curvv Series X trims provides massive value for your money.

Best for: Families seeking maximum technology and distinctive coupe styling on a strict budget.

Who Is This For: Urban professionals aged 30 to 45.

Curtesy: Tata Motors