Experiential luxury space opens with ₹4.20 lakh AMG e-bikes

The Takeaway

• The DLF One Horizon Centre facility features a dedicated cafe menu created by the Lavonne Academy of Baking Science.
• Pre-orders for the three Mercedes-AMG PETRONAS F1 Team electric bicycles are open now.
• The capped top speed means buyers can ride these two-wheelers without a driving licence or registration.

Mercedes-Benz brings a completely revised retail approach to India, opening the doors to a new lifestyle-oriented Studio in Delhi NCR. This experiential hub represents a major shift away from traditional showrooms. It operates as a hybrid environment where automotive browsing meets leisure. Visitors can check out AMG X adidas apparel alongside the vehicle showcases. The inaugural event in Gurugram also served as the local introduction for the brand’s premium cycling range. They have partnered with Indian mobility company EMotorad to build and distribute these models.

Inside the space, the company showed off the Concept AMG GT XX. The electric supercar utilises an 800V-plus architecture and draws power from three axial-flux motors. Combined output reaches a massive 1,360 horsepower. Top speed exceeds 360 km/h. It achieves an incredibly low drag coefficient of 0.198, and the ultra-fast DC charging system can replenish 400 kilometres of range in five minutes. The interior features sustainable materials including LABFIBER Biotech Leather and a unique Silk Alternative. The accompanying bicycles are available in three distinct variants. Buyers can choose the City configuration or the sportier Track version. A flagship Rallye Edition tops the range. Each bicycle frame uses 6061 aluminium alloy construction. They all feature Tektro hydraulic disc brakes. A 5.5-inch colour TFT display sits flush inside the one-piece handlebar to control the three riding modes. Power comes from a 250W rear hub motor. If you opt for the Track Edition, you get Pirelli Angel Urban GT semi-slick tyres. A secondary battery pack comes as standard equipment too. This dual-battery setup pushes the maximum assisted range to 100 kilometres. Small and medium frame sizes cost the same. Every purchase includes a smart Bluetooth helmet.

The top-tier Rallye Edition brings serious engineering that separates it from standard electric cycles. It uses 80mm front suspension and Pirelli Scorpion eMTB tyres. That handles the rougher terrain. Then there is the drivetrain. Instead of a conventional chain, it routes power through a Gates carbon belt drive. A Pinion C1.9 gearbox and electric Smart.Shift technology manage the gear changes.

Mercedes-Benz Studio and AMG e-bikes price and specifications

Company executives have confirmed concrete plans to expand the Studio concept to other major metropolises. Partnering with EMotorad means that post-sale warranty registration and distribution remain handled entirely by an established Indian company. Surprisingly, this Gurugram location is only the 14th of its kind globally. The concurrent micro-mobility launch provides a premium transport alternative for buyers who might already own the 585 HP performance sedan you can commute in silently. The e-bikes are mechanically restricted to a 25 km/h top speed.

The Unboxed Truth

Unbox Daily HQ views this Studio opening as a smart pivot for automotive retail. You can finally visit a car brand without dealing with the immediate pressure of a sales pitch. The Mercedes-Benz Studio successfully blends hospitality with aspiration. The bicycles themselves offer genuine engineering depth that goes far beyond a typical branding exercise. That ₹7.60 lakh asking price for the top-tier AMG e-bike is equivalent to buying a competent entry-level hatchback. But it gets you cycling hardware that is incredibly rare in the Indian market.

Best for: Enthusiasts wanting a relaxed environment to explore the brand’s broader offerings.

Who Is This For: Premium consumers aged 25 to 50.

Courtesy: Mercedes-Benz