Electric SUV lineup adds Google Gemini voice control from Rs 11.45 lakh

The BE 6 SPORTEQ introduces a Battery-as-a-Service purchase model starting at a highly accessible entry price.

Navi Mumbai | editorial@unboxdailyhq.com
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The Takeaway

  • The base ONE trim costs Rs 11.45 lakh upfront when buyers choose the battery rental option.
  • This usage fee is set at Rs 3.75 per kilometre, calculated on a minimum daily travel distance of 60 kilometres.
  • A motorsport-focused Formula E Freedom Edition drops the sprint time from zero to 100 km/h down to 6.44 seconds.
  • All declared ex-showroom prices officially exclude the home wall box charger and its associated installation charges.

The BE 6 SPORTEQ expands Mahindra‘s electric footprint with a heavy focus on digital integration. This newly created series sits permanently alongside the original electric vehicle platform. Customers can configure their crossovers by selecting from twelve exterior paint shades spread widely across several distinct trim levels. Four new paint options join the catalogue. The flagship Launch Edition receives an exclusive Graphite Storm finish paired with full Racing Tan leatherette upholstery.

Physical access relies on a Car Connectivity Consortium compliant digital key framework. Owners can unlock the doors using compatible smartphones or dedicated Near Field Communication smart cards. Inside the cabin, a digital cockpit features triple continuous displays on all models from the TWO variant upwards. Entertainment options inside the vehicle include natively supported karaoke alongside a bring-your-own-device gaming suite. The manufacturer has also integrated Dolby Vision and Atmos spatial audio software.

The primary differentiator for this crossover is its MAIA architecture powering six dedicated TEQ suites. The central conversational companion utilizes Google Gemini artificial intelligence to manage 48 applications and over 100 core functions through 17 specialized agents. Dynamic driving controls fall under the TEQ_Drive banner, which brings specialized settings like Drift Mode and Tribe Drive. Security monitoring happens via Secure360 Pro, offering live audio relays and intrusion alerts.

Pricing and battery configurations for all variants

VariantBattery CapacityOutright Price
ONE59 kWhRs 19.45 lakh
TWO59 kWhRs 20.95 lakh
THREE59 kWh / 70 kWhRs 21.95 lakh / Rs 22.95 lakh
THREE+70 kWh / 79 kWhRs 23.95 lakh / Rs 24.95 lakh
FOUR79 kWhRs 26.95 lakh
FE79 kWhRs 24.45 lakh
FE FOUR79 kWhRs 26.95 lakh
Launch Edition79 kWhRs 26.95 lakh

This launch arrives as domestic automakers rapidly expand their electric portfolios to capture premium buyers. For instance, an electric coupe-SUV with 500 km range gets a new look within the same broader brand stable to target a slightly different demographic.

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Customer deliveries across India will commence on 26 August 2026, scheduled specifically to align with the Onam festival. In a surprising move for legacy buyers, the advanced software features debuting here will reach existing owners of the BE 6 or related XEV origin models through phased over-the-air updates starting in January 2027.

The Unboxed Truth

Here at Unbox Daily HQ, the battery subscription strategy stands out as the smartest move for this crossover. You can secure a full-size vehicle for the initial outlay of a standard petrol hatchback, provided you are comfortable with the recurring monthly battery fees. If you plan to drive long highway distances frequently, purchasing the largest battery pack outright might offer better peace of mind. You get an incredibly advanced computing platform right out of the gate, assuming you are willing to wait for the late August delivery window.

Best for: Urban commuters who want extensive digital entertainment and voice assistance inside the cabin

Who Is This For: Tech-forward drivers aged 25 to 45 years

Courtesy: Mahindra

What is the price of the BE 6 SPORTEQ in India?

The BE 6 SPORTEQ starts at Rs 11.45 lakh ex-showroom under the battery rental model, with outright purchases priced between Rs 19.45 lakh and Rs 26.95 lakh. The subscription incurs a running fee of Rs 3.75 per kilometre for a daily travel baseline of 60 kilometres. Customer deliveries across India officially begin on 26 August 2026.

What makes the BE 6 SPORTEQ different within its category?

The BE 6 SPORTEQ is defined by its MAIA architecture powering six dedicated TEQ suites. Its built-in conversational companion runs Google Gemini artificial intelligence to manage 48 applications and over 100 core vehicle operations through 17 specialised agents. Higher variants also add triple continuous dashboard screens alongside integrated karaoke and gaming suites.

Is the BE 6 SPORTEQ worth buying?

The BE 6 SPORTEQ is worth buying for tech-forward drivers aged 25 to 45 years who prioritise extensive digital entertainment and voice assistance. Choosing the battery subscription keeps the initial acquisition cost low for daily city commutes. Drivers who frequently travel long highway distances will gain greater peace of mind by purchasing the battery pack outright.

Close-up headshot of Sumit, Lead Curator with clear-framed glasses and a beard.
Sumit Z.

10+ years in Indian media and a career built on understanding how consumer markets move, Sumit leads editorial at Unbox Daily HQ as Editor in Chief. He researches and evaluates launches across Mobility, Lifestyle, Consumer Goods, and Entertainment, studying market positioning, consumer need, and real-world usability before delivering a verdict. His editorial approach starts with the reader's decision, not the brand's announcement.
For editorial queries, launch coverage requests, or collaborations, reach out to Sumit Z. directly at sumitz@unboxdailyhq.com