Sumit Z.

I am not a journalist by training, I am a consumer by instinct. After 15 years inside Indian media, I know exactly how the "launch story" gets manufactured. At Unbox Daily HQ., I strip that away. I cover Mobility, Lifestyle, Consumer Goods, and Entertainment as someone who has bought the car, used the appliance, and sat in the cinema seat. My job is not to report the launch, it is to tell you whether it belongs in your life.