Close-up headshot of Sumit, Lead Curator with clear-framed glasses and a beard.

Sumit Z.

10+ years in Indian media and a career built on understanding how consumer markets move, Sumit leads editorial at Unbox Daily HQ as Editor in Chief. He researches and evaluates launches across Automotive & Mobility, Lifestyle, Consumer Goods, and Entertainment & Sports, studying market positioning, consumer need, and real-world usability before delivering a verdict. His editorial approach starts with the reader's decision, not the brand's announcement. For editorial queries, launch coverage requests, or collaborations, reach out to Sumit Z. directly at sumitz@unboxdailyhq.com For editorial queries, launch coverage requests, or collaborations, reach out to Sumit Z. directly at sumitz@unboxdailyhq.com
40 PS Triumph Tracker 400 launched at ₹2.46 lakh

40 PS Triumph Tracker 400 launched at ₹2.46 lakh

Triumph Motorcycles India has officially introduced the New Tracker 400, a "stripped-back" modern classic inspired by flat-track racing. Priced from ₹2,46,225, this motorcycle combines a unique "elbows-out" riding stance with the most powerful 350cc iteration of the TR-Series engine, designed for riders who want a dominant presence on both urban streets and light trails.

Nike SB Air Force 1 rebuilt for performance in India

Nike SB Air Force 1 rebuilt for performance in India

Nike SB has officially pulled the curtain back on the SB Air Force 1, a high-performance "unboxing" of the world’s most iconic sneaker. Rebuilt specifically for the board, this silhouette introduces a thinned-out midsole, internal lockdown straps, and a specialized fit designed to turn a court legend into a skate powerhouse.