Thursday, May 28, 2026 |Navi Mumbai
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If it's not on UDHQ., it's not a Launch. Your daily intelligence hub for product, policy and brand launches. So, what's new today?
The budget sneaker that finally makes sense for casual play
The Believe That. 1 brings premium Dreamstrike cushioning to a much more accessible price bracket.
The Essentials
- German sports brand adidas and Anthony Edwards have introduced the Believe That. 1 as the newest entry-level silhouette in his signature line.
- The shoe is priced globally at $100 (approximately ₹8,500) and comes in six distinct colourways including Velocity Blue and Triple White.
- A direct-injected TPU containment panel delivers support on both sides of the foot, ensuring players remain locked in during quick directional changes.
The Pulse
Basketball shoes are getting entirely too expensive, making the Believe That. 1 a highly necessary release for the market right now. By focusing strictly on essential performance metrics rather than complex luxury materials, adidas delivers a functional shoe for amateur athletes who need reliable sporting gear without paying the premium price tag.
For those wondering how this model performs on the court, it relies on proven fundamentals like shock-absorbing Dreamstrike foam rather than experimental design elements. While the shoe is rolling out globally today, Indian release dates and exact local pricing remain unconfirmed.
The inclusion of a direct-injected TPU containment panel stands out at this tier. It ensures you maintain firm foot stability during lateral cuts, proving budget-friendly models do not have to sacrifice core safety. Releasing in colourways like With Love and Cry Wolf, this drop allows a broader demographic to wear a signature player’s badge.
The Snapshot
| Feature | Details |
| Product | Believe That. 1 |
| Brand | adidas |
| Collaborator | Anthony Edwards |
| Key Technology | Dreamstrike foam midsole, TPU containment panel, textile/synthetic upper |
| Colorways | With Love, Velocity Blue, Triple White, Cry Wolf, Turbo, and Black |
| Global Price | $100 |
| Availability | Available globally as of June 1, 2026; India launch soon |
The Big Picture
Signature basketball shoes traditionally command high premiums, isolating younger players from wearing their favourite athletes’ gear. The introduction of a secondary, budget-focused tier mirrors successful strategies seen with Nike’s LeBron Witness line. In an expanding basketball market, where brands such as Puma currently dominate the mid-tier segment with aggressive retail pricing, offering a more accessible signature shoe becomes a crucial tool. It allows brands to acquire amateur athletes early in their playing journeys before they commit to competitors.
The India Prospective
With an estimated conversion of roughly ₹8,500, this drop addresses the reality of Indian basketball, where casual games happen predominantly on harsh outdoor concrete courts. The shoe’s durable toe overlay is specifically engineered to handle this rougher environment. While waiting for local retail availability, players often default to Indian alternatives like Nivia or entry-level Asics, though those lack the premium Dreamstrike cushioning found here.
The Inside Intel
As part of the rollout strategy, Anthony Edwards is taking an active role beyond simply lending his name to the silhouette. As the year unfolds, the Minnesota Timberwolves guard will personally hand-pick emerging athletes who embody the shoe’s ethos to wear the Believe That. 1 on the court, attempting to build a grassroots culture rather than relying entirely on traditional billboard marketing.
The UDHQ. Take
Unbox Daily HQ. views this as a necessary and highly functional addition to the current basketball footwear landscape. Amateur players who burn through tread on outdoor concrete courts should seriously consider this model, as the durable toe overlay and lower entry price make it far less painful to replace than a flagship signature shoe. The Dreamstrike cushioning alone justifies the investment for anyone needing reliable shock absorption during regular weekly matches The adidas Believe That. 1 arrives as a new, budget-friendly entry in Anthony Edwards’ signature collection that pairs a durable TPU containment panel with responsive Dreamstrike foam in a versatile range of colorways for a global price of $100, though official availability for the Indian market has not yet been confirmed. It strikes the right balance between authentic star association and everyday practicality.
Best for: Casual amateur basketball players who need durable footwear for rough outdoor courts.
Who Is This For: Perfect for 16 to 28-year-old athletes in local sports clubs who want signature aesthetics on a strict budget.
The Checkout
The Source
adidas Global
Is the adidas Believe That 1 available in India?
The official launch date and local pricing for this silhouette have not yet been confirmed for the Indian market. Globally, the sneaker retails for $100, which converts to approximately ₹8,500. Casual players can track the global brand page while waiting for updates on a local release.
How does the adidas Believe That 1 compare to Nivia basketball shoes?
Unlike entry-level alternatives from Nivia or Asics, this model integrates premium Dreamstrike cushioning for better shock absorption on the court. It also features a direct-injected TPU containment panel for lateral stability during quick direction changes. These performance additions offer a technical upgrade that standard budget shoes typically lack.
Who should buy the adidas Believe That 1 in India?
This shoe is designed for amateur basketball players aged 16 to 28 who need durable footwear for local sports clubs. The durable toe overlay makes it highly practical for the rough outdoor concrete courts commonly found across India. It serves as an affordable option for players who want signature athlete aesthetics on a strict budget.
