The magnetic SSD that copies a 4K movie in under ten seconds

The Essentials

• MSI has created a portable SSD that uses a magnetic attachment system to stay physically connected to your laptop or phone.
• The drive reaches transfer speeds of up to 4000 MB/s read and 3600 MB/s write using a USB4 interface.
• It simplifies mobile workflows by allowing you to record high-resolution video directly to external storage without cables dangling.

The Pulse

Most portable drives are a nuisance because they dangle from a USB-C port, risking a disconnect mid-transfer. MSI solves this by including a magnetic ring that lets the 85-gram DATAMAG LITE snap onto the back of a MacBook, an iPhone, or even a gaming console. It is built from an aluminium alloy, which feels premium and helps keep the controller cool when you are moving terabytes of data.

While MSI has confirmed the drive is coming to selected regions, the specific India price is not yet confirmed.

The drive uses the USB4 standard, which is the actual answer to why it hits 40Gbps speeds while being smaller than a credit card. It is roughly four times faster than the standard portable SSDs most of us use today. This speed is specifically for professionals who handle 4K or 8K video files and cannot afford to wait twenty minutes for a folder to copy.

The Snapshot

The Big Picture

The portable storage market is shifting away from bulky bricks toward high-speed modules that become part of the device. Samsung currently leads this space with its T-series, but MSI is targeting a specific niche of mobile creators who need the speed of a desktop internal drive in a pocket-sized form factor. As more smartphones support external recording for professional video formats, the magnetic attachment is becoming a functional requirement rather than a gimmick.

The India Prospective

While global pricing is still surfacing, similar USB4 drives in India usually retail between ₹14,000 and ₹18,000 for 1TB. MSI has an established network of service centres across major Indian metros like Delhi, Mumbai, and Bengaluru, which makes their 5-year warranty actually useful for local buyers. For iPhone 15 Pro and 16 Pro users in India, this is one of the few drives that can reliably handle direct ProRes recording without needing a separate rig.

The Inside Intel

The DATAMAG LITE is specifically engineered to handle the high heat generated by 40Gbps transfers, which can often cause other small SSDs to throttle their speed after just a few minutes. MSI includes both a long and a short USB-C cable in the box, acknowledging that a filmmaker rigging this to a camera needs a different setup than a professional sitting at a desk.

The UDHQ. Take

Unbox Daily HQ. suggests tracking this if you are a cinematographer or a heavy-duty pro user who finds standard 10Gbps drives too slow. If and when this reaches India, expect pricing around ₹15,500 for the 1TB model; worth tracking for freelance editors and tech enthusiasts. The value lies entirely in the time you save during transfers; for casual photo backups, this is overkill, but for a 4K workflow, it is a significant upgrade.

Best for: Independent filmmakers in Mumbai who need to offload footage on location without a desk.

Who Is This For: Perfect for 24 to 40-year-old creative professionals in Bengaluru who work across multiple Apple and Windows devices.

The Checkout

MSI DATAMAG LITE 40Gbps – Global Page

The Source

MSI Global