Premium shapewear label SKIMS confirms retail sites for India

The Takeaway

• The exclusive partnership bringing SKIMS to the country was announced on August 5, 2026.
• The incoming clothing lineup covers women’s loungewear and underwear alongside the main compression options.
• The global menswear collection introduced in 2023 is also part of the initial launch portfolio.
• Local operations will conduct domestic price-point testing to finalise costs.

Kim Kardashian and Jens Grede established this apparel business in 2019. The entire domestic omnichannel rollout is now in the hands of Reliance Brands Limited. Reliance Retail Ventures Limited director Isha Ambani believes this move captures a younger demographic looking for modern fashion choices. Kardashian is particularly eager to see the local community step inside the planned physical locations in Delhi and Mumbai for the very first time.

The brand creates solutions across a broad size curve to fit varied body types instead of following a single standard. Collections come in a massive tonal range designed to match diverse skin colours. Fabric technologies prioritise breathability and extreme stretch recovery. These materials also focus on moisture management for daily wear.

This retail shift replaces grey-market resales with genuine local accountability. Shoppers gain access to domestic customer service networks rather than dealing with international shipping hurdles. The setup combines the immense founder reach, requiring zero media budget, with the operational scale of India’s largest organised retailer.

SKIMS physical retail details

These compression garments face a strict performance test in our hot and humid climate. The ultimate success relies on how accurately those global size charts translate to Indian shapes. Local buyers might already recognise related textile tech, as Nike and SKIMS introduce material that mimics a second skin for activewear applications.

The Unboxed Truth

Unbox Daily HQ views this as a major test of high-end apparel within a highly value-conscious market. You will have to decide if the comfort justifies the cost once the official price tags arrive. The hype is certainly loud. Wait for the physical doors to open before swapping out your existing wardrobe essentials.

Best for: accessing a vast tonal range of compression wear locally.

Who Is This For: fashion-conscious shoppers aged 18 to 35 seeking inclusive sizing options.

Courtesy: Reliance Brands Limited