Thursday, May 28, 2026 |Navi Mumbai
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Zero maintenance hardware arrives via the Native M3
Urban Company introduces a new RO system that runs for three years without requiring a filter change.
Navi Mumbai | editorial@unboxdailyhq.com
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The Takeaway
- A 10-year independent guarantee covers the six-litre stainless steel storage tank on the Native M3 Pro.
- Built-in battery reserves maintain water dispensing functionality during neighbourhood power cuts.
- The entire system includes an unconditional three-year warranty encompassing all spare parts.
Urban Company is now officially a consumer technology brand. The gig platform entered the physical hardware market on August 5. They just launched the Native M3 series. You can purchase either variant today directly through their official app or website. These new purifiers directly address the expensive recurring maintenance associated with standard systems. Both units feature a matte black finish paired with a glossy front panel.
Purification happens across ten distinct stages. The cycle involves full RO and UV exposure alongside alkaline treatment. A DualFlow Mineraliser balances the water’s pH. It also replenishes vital elements like calcium and magnesium removed during the initial cleaning. The core hardware uses 18 percent larger MultiMicron filters to trap a higher capacity of harmful impurities. An active RO LifeBooster physically shields the main membrane from salt deposits.
The complete lack of routine servicing separates this machine from the pack. Smart Rinse technology clears debris from the filtration layers automatically. This self-cleaning mechanism keeps the core modules running perfectly for three years. The premium variant upgrades the experience with a smart dot-matrix display. You can track real-time TDS levels right on the glass. The screen also shows dispensing limits, system health, and live weather updates. Feather-touch controls let you pour exact 50 or 150 millilitre measures.
Native M3 series pricing and specifications
| Feature | Details |
| Native M3 price (with exchange) | ₹19,699 |
| Native M3 price (no exchange) | ₹20,499 |
| Native M3 retail base price | ₹22,000 |
| Native M3 Pro price | ₹23,699 |
| Native M3 Pro retail base price | ₹25,999 |
| Maximum TDS suitability | 2,500 ppm |
| Pro dimensions | 326 x 294 x 555 mm |
| Fitment style | Wall-mounted or countertop |
| Monitoring connectivity | UC App |
These new water purifiers end hidden service costs for good in a segment largely defined by annual maintenance contracts. Urban Company claims owners can save over ₹26,000 across nine years by dodging those technician visits. Support and troubleshooting happen directly through the existing service interface you already use.
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Indian consumers deal with notoriously hard water that forces frequent RO repairs. This unit handles municipal supplies easily, but you should avoid groundwater exceeding the 2,500 ppm limit. The companion application tracks live input and output TDS metrics continuously. The software also runs a 12-point system health check in the background to ensure nothing fails silently.
The Unboxed Truth
Unbox Daily HQ considers this pricing strategy a massive disruption for the established players. You are paying a premium upfront to completely reclaim your time. The Native M3 sits right alongside flagship models from legacy brands but fundamentally changes the ownership structure. A smart screen makes your kitchen look better. The app connectivity provides actual diagnostic value rather than empty alerts. It delivers exactly what it promises on the box.
Best for: High-TDS municipal water zones and households tired of scheduling repairs.
Who Is This For: Urban homeowners aged 30 to 45 who value convenience over low initial hardware costs.
Courtesy: Native by Urban Company
How much does the Native M3 series cost in India?
The base Native M3 starts at ₹19,699 with an exchange offer and ₹20,499 without exchange, while the Native M3 Pro costs ₹23,699 in India. Both purifiers are available immediately through the official Urban Company application and website. Retail base pricing without offers reaches ₹22,000 for the M3 and ₹25,999 for the Pro model.
How does the Native M3 compare to competitors like Kent or Eureka Forbes?
The Native M3 operates completely service-free for three years by using automated self-cleaning features and larger filters. Unlike traditional systems from Kent or Eureka Forbes, it eliminates routine maintenance visits entirely. Owners save over ₹26,000 across nine years while benefiting from an unconditional three-year parts warranty.
Is the Native M3 Pro worth buying?
Yes, the Native M3 Pro is worth buying for urban homeowners aged 30 to 45 who prioritise convenience over low initial hardware costs. It features a 10-stage purification process alongside an independent 10-year warranty on its stainless steel tank. The built-in battery backup ensures continuous water dispensing during local power cuts.
