Air Max 95 gets a brick makeover starting at ₹10,095

The Essentials

• A collaborative lifestyle and performance collection merging classic sneaker silhouettes with pixelated building block designs.
• The ten-piece lineup ranges from ₹1,295 graphic tees to ₹12,495 flagship sneakers.
• It offers young wearers premium athletic gear that doubles as a canvas for imaginative and tactile nostalgia.

The Pulse

The flagship Air Max 95 leads this collaboration with a distinct brick-patterned aesthetic, priced at ₹12,495 for older kids and ₹10,095 for younger sizing. Rather than just applying a colour filter, the design physically mimics the look of stacked building blocks across the shoe’s upper while retaining the signature visible Air cushioning units.

If you are wondering whether this collection includes functional sportswear alongside lifestyle pieces, it absolutely does. The lineup incorporates a ₹3,895 football shirt engineered with Aero-FIT technology for breathability on the pitch. This sits alongside everyday items like a neon green tee featuring bespoke illustrations of Minifigures interacting with sports gear.

Beyond clothing and footwear, the collaboration extends into functional storage accessories for daily use. A 3-litre waist pack with transparent mesh detailing and a themed shoebox bag complete the range. They utilise the same vibrant palette of neon greens, hot pinks, and stark blacks synonymous with classic toys, ensuring the visual identity remains cohesive across the entire drop.

The Snapshot

Product	Category	Price (₹)	Key Detail
Air Max 95	Older Kids	12,495	Green/Black or Grey/Black/Orange/Pink
Air Max 95	Younger Kids	10,095	Brick-patterned upper with visible Air units
Aero-FIT Football Shirt	Older Kids	3,895	Green, black, and purple wavy pattern
T-Shirt Dress	Older Kids	3,695	Pixelated purple and black all-over print
T-Shirt (Minifigure)	Older Kids	1,495	Neon green with LEGO SPORTS text
T-Shirt (Brick Swoosh)	Older Kids	1,295	Metallic Swoosh with studs (Black/White)
Football Socks	Kids	1,495	Neon pink with silver co-branding
Shoebox Bag	Accessory	3,495	Orange/black brick pattern
Waist Pack (3L)	Accessory	2,495	Green/black brick with Minifigure outline
Hat	Older Kids	1,995	Pink and black brick-style print

The Big Picture

Premium collaborations in the children’s sportswear segment usually rely on simple character licensing rather than structural design changes. Brands like Adidas have previously explored toy partnerships in India but often limit them to standard prints. By embedding tactile brick patterns directly into the Air Max 95 silhouette and metallic studs onto the Swoosh, this release treats kids’ apparel with the same design rigour usually reserved for adult streetwear drops. It elevates the category beyond basic merchandise into proper collector territory for sneaker enthusiasts.

The India Prospective

With prices peaking at ₹12,495 for the footwear, this lineup sits firmly at the premium end of the Indian children’s market. Landing as an immediate release on Indian storefronts today, it gives local buyers instant access without waiting for a staggered global schedule. It offers parents a high-end, functional sportswear option that actively bridges technical playground wear with genuine, tactile toy nostalgia.

The Inside Intel

The branding integration goes beyond simple printed logos on standard fabrics. On the ₹1,295 Brick Swoosh t-shirts, the iconic metallic silver Nike tick is physically topped with classic toy studs. It is a clever visual trick that merges two of the most recognised corporate identities globally into a single cohesive graphic without compromising the distinct shape of either brand.

The Unboxed Truth

Unbox Daily HQ considers this a definite buy if you are already investing in premium athletic wear for your children. Rather than placing a cartoon on a basic cotton shirt, the thoughtful integration of Aero-FIT technology and Air Max cushioning justifies the ₹10,095 to ₹12,495 footwear price tags. The metallic stud accents and pixelated brick textures offer something genuinely unique that standard athletic wear simply cannot match. It makes absolute sense to grab the standout pieces like the Air Max 95s before they inevitably sell out.

Best for: Parents seeking high-quality, technically sound sportswear that doubles as a creative statement piece.

Who Is This For: Perfect for 28 to 45-year-old parents in metropolitan cities who appreciate premium streetwear and want durable, nostalgic apparel for their children.

The Checkout

Nike X Lego Collection

The Source

Nike India

The Query