Why the Bhima Jewellery Centennial Showroom is 2026’s Definitive Standardfor High-Status Heritage

Bhima Jewellery expands its elite footprint with a new 100th anniversary flagship showroom in Noida, Uttar Pradesh, inaugurated by Bollywood superstar Parineeti Chopra.

Bhima Jewellery, a pillar of Indian hard-luxury for nearly a century, has formally inaugurated its new flagship showroom in Noida, marking a significant milestone in the brand’s centennial celebrations. The unveil, which occurred on February 9, 2026, at 5:02 PM, represents a major strategic entry into the Northern Indian market by the legacy South Indian titan. The grand opening ceremony featured Bollywood icon Parineeti Chopra and showcased an extensive portfolio of 22-carat gold, diamond, platinum, and silver collections. The showroom is designed as a state-of-the-art retail destination, offering curated jewelry displays that range from traditional bridal trousseaus to contemporary lifestyle pieces. Every item adheres to the brand’s rigorous “Purity and Trust” mandate, featuring 100% BIS certification and transparent pricing protocols. According to Managing Partner Sudhir Kapoor, this facility is a future-ready ecosystem intended to provide discerning urban consumers with a personalized walkthrough of the brand’s history of artisanal excellence and ethical business practices.

UDHQ Take: The Bhima Noida launch is a cultural recalibration for the National Capital Region’s luxury corridor. While the local market is saturated with high-spend options, Bhima introduces a “Southern Discipline” to fine jewelry that prioritizes intrinsic asset security and purity over transient fashion trends. For the modern high net worth individual, the Life Difference is the total elimination of “quality anxiety” the assurance that an investment in gold is a stable, documented legacy backed by a century of excellence. Ownership of a Bhima centenary piece signals a sophisticated alignment with “Old Money” values of integrity and generational wealth building. It effectively transforms the act of purchasing high-jewelry into a secure, legacy-building ritual, cementing the wearer’s status as a collector of enduring, BIS certified brilliance.

Source: Bhima