The Scalp-First Manifesto: HUL’s New Frontier of ‘Skinified’ Haircare

A high-resolution image of a woman with voluminous, curly brown hair blowing in the wind against a white background. This visual represents Hindustan Unilever's (HUL) 2026 strategic shift toward "Scalp-First Thinking" and microbiome-focused hair health.
The New Frontier of Skincare: HUL’s latest R&D breakthrough treats the scalp as an extension of facial skin, utilizing microbiome science to combat the effects of urban heat and pollution on hair health.

HUL’s R&D hub in India moves beyond hair-washing to “Microbiome Science” treating the scalp as the new frontier of skincare.

Hindustan Unilever (HUL) has unveiled its new strategic direction for personal care, focusing on “Scalp-First Thinking”. Driven by research from its Indian R&D hub, the company is launching a new range of products designed to treat the scalp’s invisible ecosystem the microbiome. As urban heat and pollution levels in India reach new highs, HUL’s latest dermatological formulations aim to treat the foundation of hair health rather than just the fiber. This “phygital” care approach combines advanced Ayurvedic science with digital diagnostic tools to offer personalized scalp-care routines, signaling a shift in the Indian beauty market from generic cleansing to specialized, preventative skincare for the head.

UDHQ Take: The Life Difference. Scalp care is the new skincare. In high-status circles, “good hair” is no longer enough, a healthy, resilient scalp is the ultimate sign of self-care. This move allows the modern professional to apply the same rigor to their crown as they do to their face, ensuring long-term aesthetic preservation.

Source : HUL

Trending now

Promotional graphic for the Samsung Bespoke AI WindFree air conditioner. The image features a white indoor AC unit against a black background with stylized typography. A circular badge highlights "Save up to 30% Energy with AI Energy Mode".
The Death of the Draft: Samsung’s AI ‘Still-Air’ Revolution
An announcement graphic from Nike India titled "CHANGES COMING FEBRUARY 2026" overlaid on a background of people doing yoga outdoors. The text outlines new benefits like free shipping and 2-day delivery in metros, alongside operational changes such as the requirement for new member profiles on Nike.in due to the Nykaa partnership
Sovereignty of the Sprint: Nike’s Hyper-Local Relaunch via Nykaa
A vibrant Italian flag waving next to cricket wooden wickets and a cricket ball on a professional stadium pitch under bright floodlights, with "FORZA ITALIA - T20 WORLD CUP 2026" visible in the background.
From the Port of Naples to Eden Gardens: Italy’s Cricketing Renaissance
A promotional infographic for "The Silver Economy Estate" by DLF, detailing a ₹2,000 crore investment in luxury senior living in Gurugram. The graphic features "The Arbour" logo and bullet points highlighting premium residences, medical-grade infrastructure, and 5-star hospitality tailored for the affluent elderly.
The Silver Economy Estate: DLF’s ₹2,000 Crore Bet on Luxury Aging