Official Duke India Spring Summer 2026 campaign creative featuring female models in graphic printed t-shirts with 'Officially Arrived' branding.

The Summer of ‘26: Duke India’s “Vibrant” New Collection Hits 4,000 Outlets Nationwide

Following its official mid-week unveiling, Duke India Limited has activated its Spring-Summer 2026 (SS26) rollout. From high-performance fabrics to "Cool" aesthetics, we explore why the local high street is the primary destination this weekend to experience the latest in comfort-first fashion.

Read MoreThe Summer of ‘26: Duke India’s “Vibrant” New Collection Hits 4,000 Outlets Nationwide
Alia Bhatt for Levi's Behind Every Original global campaign 2026 wearing denim vest and light wash jeans.

Levi’s Unveils ‘Behind Every Original’ in India: Why Your Next Pair of Jeans is Now ‘Relaxed’

Levi’s has officially dropped its 2026 global campaign, "Behind Every Original," in India. Starring Alia Bhatt, the collection pivots toward customizable, relaxed silhouettes like Cinch Waist and Loose Boot jeans, signalling a major shift in the Indian denim landscape.

Read MoreLevi’s Unveils ‘Behind Every Original’ in India: Why Your Next Pair of Jeans is Now ‘Relaxed’

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