Official campaign graphic for W Walks Paris Fashion Week 2026 featuring a model in a vibrant floral pleated maxi dress with the Eiffel Tower in the background.

Paris is Patterned: WforWoman Makes History as the First Indian Wear Retail Brand at Paris Fashion Week

In a landmark event for global fashion, WforWoman (from Aditya Birla Fashion and Retail Ltd.) has debuted its Spring-Summer 2026 collection at Paris Fashion Week. Following its New York showcase, W becomes the first Indian retail brand to take contemporary ethnic silhouettes to the world’s most prestigious runway, proving that Indian high-street style has a permanent seat at the global design table.

Read MoreParis is Patterned: WforWoman Makes History as the First Indian Wear Retail Brand at Paris Fashion Week