Alia Bhatt for Levi's Behind Every Original global campaign 2026 wearing denim vest and light wash jeans.

Levi’s Unveils ‘Behind Every Original’ in India: Why Your Next Pair of Jeans is Now ‘Relaxed’

Levi’s has officially dropped its 2026 global campaign, "Behind Every Original," in India. Starring Alia Bhatt, the collection pivots toward customizable, relaxed silhouettes like Cinch Waist and Loose Boot jeans, signalling a major shift in the Indian denim landscape.

Read MoreLevi’s Unveils ‘Behind Every Original’ in India: Why Your Next Pair of Jeans is Now ‘Relaxed’

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