Official logo graphic of the L’Oréal and Kering strategic alliance, marking the 2026 acquisition of Kering Beauté and the House of Creed.

L’Oréal Completes Kering Beauté Acquisition: The Future of Creed, Gucci and Balenciaga

L’Oréal officially finalizes its acquisition of Kering Beauté, integrating the legendary House of Creed and securing a 50-year strategic roadmap for Bottega Veneta, Balenciaga and eventually Gucci. This monumental shift consolidates the high-end beauty market, merging centuries of fashion heritage with the world’s most advanced beauty technology.

Read MoreL’Oréal Completes Kering Beauté Acquisition: The Future of Creed, Gucci and Balenciaga