Actor Samantha Ruth Prabhu posing against a branded backdrop of Pantaloons and Truly SMA during the official launch event of her contemporary fashion label.

The Wardrobe Refresh You Needed: Samantha’s ‘Truly SMA’ Debuts at Pantaloons and We’re Obsessed

Style icon Samantha Ruth Prabhu has officially unboxed her contemporary fashion label, Truly SMA, at Pantaloons. Following a high-energy celebration in Hyderabad, the brand rooted in authenticity and mindful living is now bringing its "effortless ease" to major metros across India.

Read MoreThe Wardrobe Refresh You Needed: Samantha’s ‘Truly SMA’ Debuts at Pantaloons and We’re Obsessed
Official campaign graphic for W Walks Paris Fashion Week 2026 featuring a model in a vibrant floral pleated maxi dress with the Eiffel Tower in the background.

Paris is Patterned: WforWoman Makes History as the First Indian Wear Retail Brand at Paris Fashion Week

In a landmark event for global fashion, WforWoman (from Aditya Birla Fashion and Retail Ltd.) has debuted its Spring-Summer 2026 collection at Paris Fashion Week. Following its New York showcase, W becomes the first Indian retail brand to take contemporary ethnic silhouettes to the world’s most prestigious runway, proving that Indian high-street style has a permanent seat at the global design table.

Read MoreParis is Patterned: WforWoman Makes History as the First Indian Wear Retail Brand at Paris Fashion Week

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