Thursday, May 28, 2026 |Navi Mumbai
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Couture Edition M9 and Cyberster EVs arrive at INR 84.94 Lakh
Only 50 units of these Gaurav Gupta-designed luxury vehicles will be available across India.
Navi Mumbai | editorial@unboxdailyhq.com
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The Takeaway
- Physical distribution will take place only at MG SELECT retail locations situated across 14 different cities.
- Buyers can secure a reservation for their preferred Couture Edition model on the official website right now.
- The collaboration traces back to an early design interpretation shown quietly at a menswear flagship in New Delhi.
MG SELECT revealed official pricing for its newest collaborative vehicles today. The luxury brand channel of JSW MG Motor India partnered with fashion designer Gaurav Gupta for this release. Gupta presented his Light Song clothing line to a Mumbai audience on July 17, 2026. This automotive partnership extends that specific design narrative directly onto the road.
Both the M9 and the Cyberster feature the recurring Serpent Infinity motif on their exteriors. This design element relies on intricate hand embroidery and specific tonal layering. The exterior detailing actually shifts and changes with the ambient light. This visual effect closely mimics the natural movement of woven fabric.
The physical application of runway craftsmanship separates these variants from standard factory models. The vehicles utilise precise embroidery artistry normally reserved for high-end clothing.
Couture Edition pricing and key dates
| Vehicle / Detail | Confirmed Fact |
| MG M9 Couture Edition price | INR 84.94 Lakh |
| MG Cyberster Couture Edition price | INR 87.49 Lakh |
| Total units available | 50 |
| Delivery start date | August 10, 2026 |
| Contact number | 1800 57 00 000 |
| Email support | mgselect@mgmotor.co.in |
JSW MG Motor India formed its joint venture in 2023 to expand the sustainable mobility sector locally. SAIC Motor and the JSW Group created this entity to bring advanced technologies to Indian car buyers. The company maintains a major manufacturing facility in Halol, Gujarat. This specific factory holds an annual production capacity exceeding 1,00,000 vehicles.
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The Unboxed Truth
You rarely see automotive engineering lean this heavily into high fashion. Unbox Daily HQ notes that this unusual blend places both the M9 and the Cyberster in an incredibly exclusive bracket. You might find conventional premium vehicles more practical for daily driving requirements. However, these specific Couture Edition models deliver absolute rarity and a completely unique exterior aesthetic.
Best for: Buyers seeking a highly collectible electric vehicle with distinct styling.
Who Is This For: Affluent early adopters aged 35 to 55 who value rare fashion collaborations.
Courtesy: JSW MG Motor India
How much do the MG M9 and Cyberster Couture Editions cost in India?
The MG M9 Couture Edition costs INR 84.94 Lakh, while the MG Cyberster Couture Edition is priced at INR 87.49 Lakh in India. JSW MG Motor India limits total production of these bespoke electric vehicles to just 50 units across the country. Customers can place reservations online, with physical deliveries starting on August 10, 2026.
What makes the M9 and Cyberster Couture Editions different within their category?
These special electric vehicles feature a distinct Serpent Infinity motif created by fashion designer Gaurav Gupta. The visual treatment applies hand embroidery and tonal layering techniques directly onto the exterior surfaces. This runway-inspired styling creates an exterior look that dynamically shifts tone as ambient light hits the vehicle.
Are the M9 and Cyberster Couture Editions worth buying?
Yes, these electric models are worth buying if you want an extraordinarily rare fashion collaboration in your driveway. They are aimed specifically at affluent early adopters aged 35 to 55 who value unique statement vehicles over raw performance value. Physical distribution takes place exclusively through MG SELECT Experience Centres in 14 Indian cities.
