Actor Samantha Ruth Prabhu posing against a branded backdrop of Pantaloons and Truly SMA during the official launch event of her contemporary fashion label.

The Wardrobe Refresh You Needed: Samantha’s ‘Truly SMA’ Debuts at Pantaloons and We’re Obsessed

Style icon Samantha Ruth Prabhu has officially unboxed her contemporary fashion label, Truly SMA, at Pantaloons. Following a high-energy celebration in Hyderabad, the brand rooted in authenticity and mindful living is now bringing its "effortless ease" to major metros across India.

Read MoreThe Wardrobe Refresh You Needed: Samantha’s ‘Truly SMA’ Debuts at Pantaloons and We’re Obsessed
Official campaign graphic for W Walks Paris Fashion Week 2026 featuring a model in a vibrant floral pleated maxi dress with the Eiffel Tower in the background.

Paris is Patterned: WforWoman Makes History as the First Indian Wear Retail Brand at Paris Fashion Week

In a landmark event for global fashion, WforWoman (from Aditya Birla Fashion and Retail Ltd.) has debuted its Spring-Summer 2026 collection at Paris Fashion Week. Following its New York showcase, W becomes the first Indian retail brand to take contemporary ethnic silhouettes to the world’s most prestigious runway, proving that Indian high-street style has a permanent seat at the global design table.

Read MoreParis is Patterned: WforWoman Makes History as the First Indian Wear Retail Brand at Paris Fashion Week
Official Duke India Spring Summer 2026 campaign creative featuring female models in graphic printed t-shirts with 'Officially Arrived' branding.

The Summer of ‘26: Duke India’s “Vibrant” New Collection Hits 4,000 Outlets Nationwide

Following its official mid-week unveiling, Duke India Limited has activated its Spring-Summer 2026 (SS26) rollout. From high-performance fabrics to "Cool" aesthetics, we explore why the local high street is the primary destination this weekend to experience the latest in comfort-first fashion.

Read MoreThe Summer of ‘26: Duke India’s “Vibrant” New Collection Hits 4,000 Outlets Nationwide
Exterior view of the OVS flagship store at Sky City Mall Borivali Mumbai, featuring a modern wood-paneled storefront with the slogan 'Love People Not Labels'.

Italy’s Fashion King Lands in Mumbai: OVS Opens 11,158 Sq. Ft. Flagship at Sky City Mall Today

Italian retail powerhouse OVS officially makes its Mumbai debut today, March 14, 2026. This massive flagship at the new Sky City Mall in Borivali brings "Democratic Italian Style" to the city, offering premium collections like PIOMBO and OVS Kids at accessible price points.

Read MoreItaly’s Fashion King Lands in Mumbai: OVS Opens 11,158 Sq. Ft. Flagship at Sky City Mall Today
Three male models in contemporary luxury prêt-à-porter posing below the dates 19-22 March for Lakmé Fashion Week x FDCI.

Mumbai Style Resurgence: Lakmē Fashion Week x FDCI 2026 Schedule Revealed

The fashion capital returns to its roots as Lakmē Fashion Week x FDCI officially returns to Mumbai from March 19 to 22, 2026. This four-day extravaganza at the Jio World Convention Centre will spotlight the evolution of Indian couture, sustainable breakthroughs, and a historic Grand Finale by the artisanal label péro.

Read MoreMumbai Style Resurgence: Lakmē Fashion Week x FDCI 2026 Schedule Revealed
indē wild Champi Hair Oil bottle featuring a blend of hibiscus, jasmine, and coconut for traditional Indian head massage.

indē wild Lands at Sephora U.S.: How Diipa Büller-Khosla’s “Ayurvedistry” Just Went Mainstream

Homegrown Indian beauty disruptor indē wild made its massive brick-and-mortar debut in the U.S. yesterday, March 13. Now available in 178 select Sephora stores, the brand is bringing traditional Indian "Champi" and Ayurvedic rituals to the forefront of global prestige skincare.

Read Moreindē wild Lands at Sephora U.S.: How Diipa Büller-Khosla’s “Ayurvedistry” Just Went Mainstream
Gabbriette wearing ivory satin Jimmy Choo SAEDA pumps with crystal-embellished anklets for the 2026 Bridal Collection.

The Rebel Bride: Jimmy Choo Drops “The Rules of Engagement” 2026 Bridal Collection in India

Jimmy Choo’s 2026 Bridal Collection, unveiled yesterday on March 12th in India, redefines wedding glamour through the lens of individuality. Starring "it-girl" Gabbriette, the campaign shifts focus from rigid traditions to self-expression, featuring architectural showstoppers like the 5,453-stone AZIA sandal and the jewellery-inspired SAEDA pump.

Read MoreThe Rebel Bride: Jimmy Choo Drops “The Rules of Engagement” 2026 Bridal Collection in India
Alia Bhatt for Levi's Behind Every Original global campaign 2026 wearing denim vest and light wash jeans.

Levi’s Unveils ‘Behind Every Original’ in India: Why Your Next Pair of Jeans is Now ‘Relaxed’

Levi’s has officially dropped its 2026 global campaign, "Behind Every Original," in India. Starring Alia Bhatt, the collection pivots toward customizable, relaxed silhouettes like Cinch Waist and Loose Boot jeans, signalling a major shift in the Indian denim landscape.

Read MoreLevi’s Unveils ‘Behind Every Original’ in India: Why Your Next Pair of Jeans is Now ‘Relaxed’