Lakmē 9to5 Hya Beach Edit: This SPF Setting Spray is the Ultimate Summer Hack

The Essentials

• The SPF Innovation: One of the first mass-market setting sprays in India to offer integrated UV protection, allowing you to top up your sun shield throughout the day without disturbing your foundation.
• Dual-Power Ingredients: Infused with Hyaluronic Acid for 24-hour hydration and Vitamin E to protect the skin from oxidative stress and environmental pollutants.
• Climate-Resilient Tech: Explicitly engineered to be beach-proof, sweat-proof, and humidity-resistant, preventing makeup from creasing or fading in the intense Indian summer.

The Pulse

The “Hya Beach Edit” range, led by brand ambassador Aneet Padda, is a direct response to the “hustle-and-chill” lifestyle of the modern Indian woman. The Setting Spray is designed as a “skin-vestment”, it’s an ultra-fine mist that creates an invisible, breathable barrier over the skin. Unlike traditional sunscreens that often feel heavy or greasy, this mist leaves no white cast and a completely non-sticky finish, making it ideal for oily and combination skin types.

The core technology relies on a “just-applied” finish, the mist dries in seconds to seal in your foundation, concealer, and blush. Because it is infused with Hyaluronic Acid, it actively cools and soothes the skin upon contact, making it a refreshing tool for mid-day heat as much as a setting one. Whether you are moving from a boardroom meeting to a sunset outdoor event, the spray maintains a radiant, smooth, and photo-ready look. This new range is currently available for purchase on the official Lakmē India website and major beauty retail platforms. It bridges the gap between aesthetic beauty and clinical sun safety, ensuring that “summer-ready” skin is no longer a chore to maintain.

The Big Picture

Globally, the “SPF-in-Makeup” trend is exploding as consumers move away from 10-step routines toward “hybrid” products. While high-end international brands have dominated this niche, Lakmē is democratizing the technology for the Indian market. In a country where sun exposure is a year-round reality, the move to include UV protection in the Hya Beach Edit collection marks a significant shift: makeup is no longer just about coverage; it is now a functional, protective layer of skincare.

The Inside Intel Lakmē’s new campaign “I Earned It” is a strategic pivot. While the brand has historically focused on the “ambition” of the working woman, this collection celebrates the “pause”; the right to take a break and enjoy a vacation. This is also one of the first major ranges developed under Sunanda Khaitan, CMO of Beauty & Wellbeing at HUL, specifically targeting the Gen Z mindset of balancing a high-octane career with “beach-ready” moments

The UDHQ Take

At Unbox Daily HQ, we’ve always said the hardest part of skincare is re-applying sunscreen over a full face of makeup. The Lakmē 9to5 Hya Beach Edit SPF Setting Spray is a genuine “problem-solver” product that we’ve been waiting for. It brings massive value by condensing three vital steps, that is setting, hydrating, and protecting into a single handbag-friendly bottle.

For the price of ₹599, it offers a premium, fine-mist experience that rivalled luxury “fixers” in our initial analysis. The real life-saver here is the Vitamin E and Hyaluronic Acid combo; it prevents that mid-day “makeup-crack” often caused by dehydration in air-conditioned offices. Our verdict? If you live in a humid city or have an active outdoor life, this is the most practical beauty launch of 2026 so far. It’s not just about looking good for the camera; it’s about making your makeup work as hard as your skincare does.

Source: Lakmē | HUL