Thursday, May 28, 2026 |Navi Mumbai
--:-- | --°C | AQI --
If it's not on Unbox Daily HQ, it's not a Launch. Every product, policy and brand launch in India. One hub. What's new?
Free campaign toolkit Saarthi goes live for online merchants
The new initiative provides sellers with conversational diagnostic software and dedicated agency management.
Navi Mumbai | editorial@unboxdailyhq.com
At Unbox Daily HQ, discovery matters more than speed. If it's here, we believe it's worth your time.
The Takeaway
- Merchants using the Saarthi programme gain free entry to premium ad-tech features like day-parting and custom rule-setting.
- Certified partners including Accenture and Dentsu will conduct regular audits and handle budget optimisation.
- Platform users retain absolute veto power over every single diagnostic recommendation.
Flipkart Ads has launched a two-tiered marketing ecosystem designed to simplify digital promotions for its merchant base. This new Saarthi programme officially debuted on August 27, 2026. The company built this support structure to directly address common complaints about complex campaign tracking. It combines immediate software assistance with long-term human strategy.
The technology pillar relies on an interface co-developed with AtTheRate.ai. This system pulls granular performance metrics into one unified view. Vendors can run deep product analysis using specific FSN data. The curated agency track pairs businesses with professional consultants depending on their specific expansion targets and operational maturity. These external teams step in to drive better return on ad spend for businesses lacking internal marketing departments.
Standard analytics dashboards usually dump raw data onto a screen. Saarthi separates itself by using conversational artificial intelligence to actively flag underperforming segments. Small businesses receive enterprise-grade strategic guidance without paying standard management retainers.
Saarthi deployment timeline and operational details
| Feature | Detail |
| Programme access | Free for registered marketplace vendors |
| Software capabilities | Automated alerts and FSN analysis |
| Strategic partners | AtTheRate.ai, Accenture, Dentsu |
| Matchmaking criteria | Business stage and growth goals |
E-commerce in India demands rapid adaptation from vendors pushing into emerging regional markets. Retailers need sharper visibility tools to capture this expanding buyer base. We recently saw the scale of this offline expansion as Gorakhpur gets the 1,000th dark store for Flipkart Minutes. Uttar Pradesh leads this regional push with 120 micro fulfilment centres and a twenty-fold jump in non-metro orders. Sellers require intelligent tracking to make their promotions count across these new pin codes.
Shop NowAD
ⓘ Sponsored: Unbox Daily HQ earns a commission if you buy through these links, at no extra cost to you. Prices shown are subject to change, and the actual price on Amazon at the time of purchase may vary from what is displayed here.
The Unboxed Truth
We evaluate dozens of seller platforms at Unbox Daily HQ. Saarthi actually addresses the core problem small merchants face today. You do not need another complex graph to interpret. You need straightforward instructions on where your budget is leaking. The conversational AI handles immediate daily tweaks, while the Dentsu and Accenture teams tackle broader strategy. This two-pronged approach gives you professional backing that would normally cost thousands in consulting fees. Because the entire service costs you absolutely nothing extra, the value proposition easily beats hiring a freelance digital marketer.
Best for: Independent merchants struggling to track their exact return on ad spend.
Who Is This For: E-commerce business owners aged 25 to 45.
Courtesy: Flipkart Ads
How much does Saarthi cost for marketplace sellers in India?
The Saarthi programme is completely free to access for registered sellers on the platform with zero agency or software fees. Merchants only fund their actual advertising spend while getting complimentary campaign intelligence and professional agency management. This zero-cost model operates across India to help local vendors scale their regional operations.
What makes Saarthi different within its category?
Unlike standard analytics dashboards that merely display raw numbers, Saarthi actively flags underperforming campaigns through conversational artificial intelligence. It directly couples real-time automated software alerts with strategic account management from leading global firms such as Accenture and Dentsu. This dual setup ensures that marketplace vendors receive actionable guidance rather than complex data sets.
Is Saarthi worth using for e-commerce sellers?
Yes, Saarthi is worth adopting because it delivers enterprise-grade consulting and automated campaign optimisation at zero extra cost. The service easily beats hiring a freelance digital marketer by pinpointing budget leaks through actionable guidance. It is designed for independent business owners aged 25 to 45 struggling to track return on ad spend.
