DAIMANTÉ Debut: The AI-Powered “Green Luxury” Jewelry Brand Transforming Indian Retail
Indian luxury startup DAIMANTÉ has officially launched as the country’s first “AI-led green luxury” jewelry brand. By combining artificial intelligence with artisan craftsmanship and lab-grown Type II-A diamonds, the brand offers ethical, tech-forward fine jewelry for a new generation of conscious consumers.
The Future of Diamonds: AI Meets Artisan Craftsmanship
Formally entering the market today, February 16, 2026, DAIMANTÉ, a new-age label from Caratix Jovella Pvt. Ltd. is redefining how luxury is designed and consumed in India. Unlike traditional players, DAIMANTÉ uses a unique hybrid workflow; initial design concepts are generated using advanced AI to explore intricate natural and geometric forms, which are then refined and handcrafted by traditional Indian artisans. This blend ensures that while the aesthetics are cutting-edge, the “soul” of the jewelry remains rooted in human skill.
The brand has debuted with its signature “Talisman” Collection, featuring pendants inspired by ancient symbols of strength and protection. To disrupt the status quo, the brand exclusively uses IGI-certified lab-grown Type II-A diamonds and recycled 14–18K gold, positioning itself against traditional miners by emphasizing “intelligence over extraction.” With entry prices starting around ₹30,000, it targets the Gen-Z and Millennial shift toward “quiet luxury” and sustainable fashion.
A Global Shift: Beyond design, AI is currently overhauling the global diamond sector by removing human bias from quality assessment. In 2026, AI-driven grading systems use computer vision to analyze 40 million data points per stone in under a second, ensuring 99% accuracy in clarity and color grading. From predictive maintenance in diamond-growing labs to “digital fingerprints” that guarantee ethical provenance, AI has moved from a “tech gimmick” to the backbone of consumer trust in the $350+ billion global jewelry industry.
Trivia: Headquartered in Pune, DAIMANTÉ is a “Make in India” success story where every step from diamond cultivation to final polishing is done domestically using renewable energy.
UDHQ Take: Confidence Anchor
At Unbox Daily HQ (UDHQ), we believe the launch of DAIMANTÉ isn’t just about a new sparkly accessory, it’s about a smarter way to own luxury. For decades, buying diamonds meant navigating a complex web of ethical concerns and high “prestige” markups.
The simple elegance of a diamond does more than just complete an outfit; it acts as a “confidence anchor,” instantly elevating your posture and professional presence with its timeless light. By choosing a piece that aligns with your personality, be it a bold statement necklace or minimalist studs you effectively signal a narrative of strength, clarity, and refined taste to the world.
This product brings a guilt-free value proposition to your table. When you wear a piece from the Talisman collection, you aren’t just wearing a stone; you’re wearing a conversation starter about the future of tech and sustainability. For the modern Indian professional, it provides high-end BIS-hallmarked jewelry that fits into a daily wardrobe without the “bank-breaking” price tag of mined solitaires. It bridges the gap between your digital life and your physical style, proving that “Green Luxury” can be more innovative and more beautiful than the traditional alternatives.
Source: DAIMANTÉ
