Ashfaque S.

I believe the most honest reporting comes from those who actually use the tools. I’m not a career journalist; I’m a tech and vitality enthusiast with 22+ years of industry context. I cover Tech, Health, and Sports because I’m genuinely obsessed with how things work. I keep my inner kid at the forefront, stress-testing every innovation and debating the results with my partners to ensure our community gets an unfiltered, user-first perspective.

Joined: February 11, 2026
Articles: 101

Sports

ICC Taps Kettle Chips for Women’s T20 World Cup 2026: A Premium Crunch for the Global Stage

The International Cricket Council (ICC) has officially welcomed Kettle Chips as an Official Supporter of the ICC Women’s T20 World Cup 2026. This partnership, announced earlier this week, signals a major commercial boost for the tournament, which is set to ignite across England and Wales from June 12 to July 5, 2026.

Official launch poster of Noise Master Buds 2 in Aurum color featuring Sound by Bose branding, price ₹7,999, and launch date March 19.

Technology, Wearables & IoT

Noise Master Buds 2 Launch: Bose-Tuned Audio & AI Intelligence for ₹7,999

The Noise Master Buds 2 is the second generation of Noise’s flagship "Master Series," developed in a landmark strategic partnership with Bose Corporation. Launching on March 19, 2026, these earbuds aim to bring premium acoustic engineering, typically reserved for the ₹20k+ segment to the Indian mainstream market. It features industry-leading 51dB ANC, high-fidelity LHDC 5.0 support, and AI-powered gesture controls.

A woman wearing the blue AirPods Max 2 headphones with her eyes closed, demonstrating the immersive Active Noise Cancellation and Personalized Spatial Audio.

Technology, Wearables & IoT

Apple AirPods Max 2 Launched: H2 Chip, Live Translation, and Pro-Creator Tools Arrive in India

Apple has officially launched the second-generation AirPods Max 2, bringing the powerful H2 chip to its premium over-ear headphones. Now featuring 1.5x more effective ANC, Live Translation, and professional Studio-quality recording, these headphones are designed for both audiophiles and content creators in India.

A collection of Pahadi Local natural skincare products, including their signature Gutti Ka Tel (Apricot Kernel Oil) amber dropper bottle and sustainable jars, arranged on a rustic tree stump in a Himalayan forest setting.

Lifestyle, Health & Wellness

Isha Ambani’s Reliance Retail Acquires Pahadi Local: Bringing Himalayan Purity to the Modern Indian Vanity

Reliance Retail Limited has officially completed the acquisition of Pahadi Local, a fast-growing Indian beauty and wellness brand. This move integrates high-efficacy, Himalayan-rooted skincare into India’s largest retail ecosystem, combining traditional mountain wisdom with massive omni-channel scale.

Samsung Galaxy M17e 5G Amazon Specials launch poster featuring the smartphone in light blue and purple with a 6000mAh battery and MediaTek processor.

Technology, Mobile & Computing

Samsung’s Under-₹14K Monster Battery King Is Arriving Today: The Galaxy M17e 5G Ready for Debut

Samsung is set to redefine the budget 5G segment with the official launch of the Galaxy M17e 5G. Releasing today at 12 PM as an Amazon Special, this smartphone is built for the endurance-focused Indian user, packing a massive 6000mAh battery and a segment-first 6-year software commitment.

A smartphone displaying a Truecaller notification that reads "Mom is on a call with a potential scammer" with options to "Hang up call" or "Dismiss."

Technology, Mobile & Computing, Wearables & IoT

The Digital Safety Circle: Truecaller Officially Activates ‘Family Protection’ to Shield Indian Households

Launched officially in India on March 13, 2026, Truecaller’s new Family Protection suite has completed its first full weekend of service. Designed to combat the rise of AI-voice cloning and "digital arrest" scams, this feature allows you to create a shared "Safety Circle," empowering you to remotely intervene and protect loved ones from sophisticated fraudulent calls.

Sports

IPL 2026 Schedule Unveiled: Defending Champs RCB to Kick Off Season on March 28

The BCCI has officially announced the Phase 1 schedule for TATA IPL 2026, covering the first 20 matches from March 28 to April 12, 2026. Due to upcoming State Assembly elections in three states, the full schedule will be finalized once poll dates are confirmed. The season opens with defending champions Royal Challengers Bengaluru (RCB) hosting Sunrisers Hyderabad (SRH).

Official marketing render of Samsung Galaxy A56 5G in Lilac showing Circle to Search AI feature with a cat image on screen.

Technology, Mobile & Computing

Samsung Galaxy A37 & A57 India Launch Imminent: BIS Certification Confirms “Awesome” Upgrades

Samsung is set to dominate the mid-range segment again. With BIS certifications spotted and retail leaks surfacing, the Galaxy A37 and A57 are expected to bring flagship-level AI and ultra-slim designs to Indian consumers this March.

Consumer Durables

LG’s “Make in India” Masterstroke: Advanced Compressor Tech Debuts at ACREX 2026

LG Electronics takes center stage at ACREX 2026 in Mumbai, unveiling its latest line of locally manufactured, high-efficiency compressors. Designed specifically for India’s unique climate and the strict 2026 BEE energy norms, these solutions represent a massive leap for the domestic HVAC industry and the "Make in India" initiative.

Technology

Why HARMAN’s ‘Made in India’ JBL Collection Redefines Global Audio Excellence

In the wake of yesterday's landmark inauguration in Mumbai, we dive into HARMAN’s new "Made in India" initiative and how the localized production of premium JBL gear is set to disrupt the Indian high-fidelity audio market.

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