This local traction motor could finally drop EV prices

The Essentials

• L&T Electronic Products & Systems has partnered with EVR Motors to manufacture traction motors for electric vehicles.
• The hardware will be produced at a dedicated manufacturing facility located in Coimbatore, Tamil Nadu.
• By reducing reliance on rare-earth materials, these locally made drivetrains could lower the retail price of your next car.

The Pulse

L&T Electronic Products & Systems and EVR Motors are setting up shop in Coimbatore to manufacture electric vehicle traction motors specifically for the Indian market. This strategic collaboration merges deep engineering expertise with patented electric propulsion technology to build hardware tailored strictly to domestic mobility needs. The initiative aligns directly with national priorities to strengthen self-reliance in high-tech manufacturing.

While battery technology usually dominates electric vehicle discussions, the traction motor is what actually drives the wheels. By bringing EVR’s patented architecture to Tamil Nadu, L&T is focusing on high efficiency and compact packaging without a heavy reliance on expensive rare-earth materials.

If you are wondering how this fits into the car, the traction motor is the core piece of hardware that converts electrical energy from the battery into the mechanical power needed to move the vehicle. With indigenously designed motor control units included, original equipment manufacturers now have a complete, ready-to-deploy drivetrain solution for two-wheelers, passenger cars, and commercial fleets.

The Snapshot

The Big Picture

The Indian electric mobility sector has long struggled with supply chain vulnerabilities, heavily importing critical powertrain components. By localising motor manufacturing, this partnership directly challenges the reliance on foreign supply lines, bringing self-reliance to domestic automakers. Competitors like Tata AutoComp have also been scaling local electric vehicle component production, but EVR’s patented motor architecture gives L&T a distinct edge. By reducing material usage while maintaining high efficiency, this collaboration provides the exact hardware required to scale affordable electric transport across the country.

The India Prospective

This manufacturing shift specifically impacts the upfront cost you will pay for an electric vehicle over the next few years. Because these motors are engineered for Indian operating conditions, handling our unique climate and stop-start traffic patterns, they promise better efficiency without a premium price tag. Local production in Coimbatore allows automakers to bypass import duties, creating savings that should eventually lower the EMI on your next electric family car.

The Inside Intel

Most modern electric motors rely heavily on rare-earth magnets, which are expensive, environmentally taxing to extract, and subject to volatile global pricing. EVR Motors employs a patented architecture that significantly reduces the need for these rare-earth materials while delivering high power density. This design choice makes the entire drivetrain more resilient to global supply chain shocks and material shortages.

The UDHQ. Take

Unbox Daily HQ. recommends tracking this development if you are planning an electric vehicle purchase in the near future. While you cannot buy these motors directly, their integration into upcoming passenger and commercial vehicles means you should wait for the next cycle of cars that feature these efficient, locally made drivetrains. The focus on reducing rare-earth materials while maintaining high efficiency is the kind of backend innovation that will make your next vehicle significantly more affordable.

Best for: Future EV buyers who want to understand the hardware powering their vehicle before making a purchase decision

Who Is This For: Perfect for 28 to 55-year-old professionals in urban India who track the mobility sector and want to make an informed car purchase

The Checkout

Larsen & Toubro – India Page

The Source

Larsen & Toubro India