Kristin Juszczyk’s F1 Collection: Style Meets the Circuit

The Essentials

• The Collaboration: Formula 1 has partnered with Off Season, the premium brand founded by Kristin Juszczyk and Emma Grede.
• The Lineup: A 7-piece capsule featuring five women’s and two unisex styles, blending track-day aesthetics with high-street fashion.
• Availability: Global launch on April 23, 2026, via the official F1 Store and OffSeasonBrand.com.

The Pulse

Formula 1 is officially accelerating its lifestyle presence through a high-profile partnership with Off Season. Founded by designer Kristin Juszczyk and entrepreneur Emma Grede, the brand is known for sitting at the intersection of sport and style. This collection moves beyond traditional team merchandise, offering a sophisticated take on racing culture through seven unique pieces. Highlights include a women’s sleeveless twist top with sculptural F1 embroidery and a cropped track jacket featuring a structured corset waist, a design choice that mirrors the precision and “momentum” of the sport.

The strategy here is clear: targeting the rapidly growing female demographic, which now accounts for 42% of F1’s 827 million global fans. By blending technical “driver overall” elements with versatile silhouettes like tricot racer jerseys and printed square scarves, the collection seeks to give fans a way to express their passion off the track. The drop follows Off Season’s successful runs with the NFL and NBA, signalling F1’s intent to become a staple in the premium fashion world.

The official pricing for the Formula 1® x Off Season collection has not been released in the initial announcement. However, based on Off Season’s existing retail pricing for premium sports collaborations (NFL, NBA, and WNBA), here is the approximate price range you can expect:

• Tees & Muscle Tops: $60 – $110 (approx. ₹5,000 – ₹9,200)
• Racer Jerseys & Twist Tops: $110 – $160 (approx. ₹9,200 – ₹13,500)
• Track Jackets: $250 – $375 (approx. ₹21,000 – ₹31,500)
• Accessories (Scarves): $40 – $75 (approx. ₹3,400 – ₹6,300)

The Snapshot

The Big Picture

The “Fastcore” aesthetic is currently dominating global fashion, with motorsports-inspired silhouettes appearing on major runways. While legacy brands like Ferrari have established high-end luxury lines, this F1 x Off Season collaboration fills a gap for “premium-accessible” apparel that specifically caters to female fans. As Formula 1 expands its footprint in the US and Asian markets, the brand is evolving into a 24/7 lifestyle identity, competing with streetwear giants for a spot in the modern, fashion-forward wardrobe.

The Inside Intel

Kristin Juszczyk gained global fame after her custom designs for high-profile sports fans (most notably Taylor Swift) went viral, proving there is a massive market for feminine, high-fashion interpretations of athletic gear.

The UDHQ Take

At Unbox Daily HQ, we believe this collection marks a significant shift for the Indian F1 community. For too long, being a fan in India meant wearing boxy, oversized team polos that didn’t necessarily fit a stylish lifestyle outside of race weekends. This collaboration brings actual value by providing pieces like the corset track jacket and sculptural tops, that bridge the gap between “fan-gear” and “street-style”.

It’s a verdict on the sport’s evolution: F1 is finally listening to its diverse fanbase. While the collection is a premium splurge, the value lies in the design DNA; it’s built for the woman who wants to represent her favourite driver at a brunch in Bandra or a screening in Delhi without sacrificing her personal aesthetic. By prioritizing “femininity and individuality”, Off Season is making the paddock feel more inclusive. This isn’t just clothing; it’s a statement that racing culture belongs to everyone, and that’s a win for fans who value both speed and sophistication.

The Checkout

F1 Store | Off Season

The Source

Formula 1®