Yami Gautam’s Secret to Gentle Care: Why Little’s AquaSense is a Newborn Essential

Piramal Pharma’s Consumer Healthcare division has officially launched Little’s AquaSense, a breakthrough baby care line featuring wipes crafted with 99.9% RO purified water to set a new 2026 benchmark for purity and infant safety.

The New Vanguard of Pure Baby Care

Piramal Pharma Limited’s Consumer Healthcare division unveiled Little’s AquaSense, a product line engineered for the hyper-discerning safety standards of modern parents. The launch features baby wipes formulated with 99.9% RO purified water, offering a cleansing experience as close to pure water as possible for newborns and infants. These wipes are pH balanced, dermatologically tested, and strictly free from alcohol and parabens.

The necessity of a chemical-free approach is rooted in infant biology. A newborn’s skin is 30% thinner and significantly more permeable than adult skin, making it highly susceptible to absorbing harsh synthetic additives. Traditional wipes often contain parabens (preservatives linked to hormone disruption) and alcohol, which can strip away natural oils, leading to severe dryness and diaper rash. By utilizing 99.9% RO purified water, AquaSense preserves the delicate skin barrier, ensuring hydration is maintained without chemical interference.

The partnership between Piramal Pharma and brand ambassador Yami Gautam Dhar represents a deep alignment of values centered on “Science with Care.” As a new mother herself, Yami has become the face of the brand’s mission to encourage informed, research-driven parenting. Piramal’s Vice President of Marketing, Abhishek Kumar, noted that this collaboration aims to bridge the gap between traditional trust and modern scientific rigor. For Yami, the association is personal; she describes the AquaSense line as a “reassuring essential” that mirrors the simplicity of pure water.

Trivia: Little’s AquaSense wipes are fully biodegradable, aligning the brand’s philosophy with eco-friendly choices from birth. As part of Piramal’s “Power Brands,” Little’s continues to drive growth, particularly through Wellify and major e-commerce platforms like Flipkart and Blinkit, which now allow parents to access 99.9% water purity with the click of a button.

UDHQ Take: The Life Difference

At Unbox Daily HQ (UDHQ), we believe that for the modern parent, luxury is synonymous with “Absolute Purity.” This launch signifies the end of compromise in the nursery. By moving toward a 99.9% water-based formula, Little’s AquaSense allows you to apply the same “Clean Label” philosophy to your child’s care that you apply to your own wellness.

It is a statement of “Protective Luxury”, ensuring that the next generation’s first experiences are as untainted and scientifically precise as possible. In an era where parents are increasingly wary of hidden ingredients, shifting to a water-first approach brings a medical-grade standard into everyday hygiene. The value on the table is simple yet profound peace of mind. When a product is “basically water,” it removes the anxiety of skin irritation, allowing you to focus on the moments that matter most.

Source: Piramal Pharma