The cricket captain leaves a ₹300 crore deal to go solo

The Essentials

• One8 transitions from a co-branded licensing deal into an independent sportswear label under Agilitas Sports.
• The digital storefront goes live with 146 men’s products, 55 women’s items, and unisex caps starting from ₹999.
• Buyers can now order directly online, moving past the initial ticketed Zomato District event pre-bookings.

The Pulse

Virat Kohli has ended his eight-year partnership with Puma to turn One8 into an independent high-performance sportswear label. He declined a reported ₹300 crore contract renewal to invest ₹40 crore in Agilitas Sports, a startup founded by former Puma India Managing Director Abhishek Ganguly. The pivot brings the brand out of the licensing model and places it directly in competition with global giants.

While the initial pre-bookings on June 3 were tied exclusively to Zomato’s District app to secure tickets for the Delhi launch event, that arrangement was strictly for the initial phase. The full retail catalogue has now migrated directly to their official website. This standalone platform signifies a permanent shift away from limited experiential access drops to standard retail commerce. The digital storefront divides the inventory into clear performance segments, including a 55-product women’s collection and an extensive men’s selection.

Where can you buy the new One8 sportswear collection online in India? The entire gear line is live on the official One8 website with a 55-product women’s line and 146 men’s items. Apparel starts at ₹1,999, while unisex accessories like the Ease Flo and Prime Flo caps start from ₹999.

The Snapshot

Specification	Detail
Brand	One8
Founder	Virat Kohli
Parent Company	Agilitas Sports
Men’s Apparel Price	From ₹1,999
Unisex Caps Price	From ₹999
Women’s Collection Size	55 products
Men’s Collection Size	146 products
Distribution Status	Initially on Zomato District; now live on official website
Availability	Available in India

The Big Picture

Global athletes usually wait until retirement to establish independent apparel companies, often remaining tied to corporate endorsement structures. By exiting a major contract to acquire a stake in a domestic startup, this move alters the athlete-brand dynamic in the Indian market. Agilitas Sports, formed just three years ago, now holds the operational reins for a label with immediate mainstream visibility. The layout visible on their official website, showcases a substantial digital push with 146 products in the men’s catalogue alone, signalling deep retail intent rather than a shallow merchandise trial.

The India Prospective

The entry price point of ₹1,999 for men’s apparel and ₹999 for unisex caps places these items directly in the competitive mid-premium tier of the Indian retail sector. At this bracket, the brand actively challenges established foreign sportswear entries in major cities like Bengaluru and Mumbai. Moving the distribution to a standard website ensures that everyday fitness enthusiasts across India can browse the collections without location-based event constraints.

The Inside Intel

The Cover Drive XVIII agility shoe had a covert debut months before the official website launch. The founder wore the unreleased model on-field during the 2026 IPL season, accumulating 379 runs during the tournament. The flagship SEAM XVIII sneaker also carries sentimental weight, as the very first pair was personally gifted to Rajkumar Sharma, the childhood coach of the brand’s founder.

The Unboxed Truth

Unbox Daily HQ considers this a necessary evolution for a label that had outgrown its licensing origins. The collection justifies its premium tier by offering distinct stylistic choices, particularly the cricket-inspired stitching on the SEAM XVIII, rather than simply pasting a celebrity logo onto generic activewear. The inclusion of a comprehensive 55-product women’s line and 146 men’s options signals serious intent to capture the broader fitness market. If you are looking for functional training gear that carries cultural weight, the website collections offer solid construction starting at ₹999 for unisex caps and ₹1,999 for men’s garments. At these rates, it sits comfortably in the attainable premium bracket for active urban fitness enthusiasts.

Best for: Urban runners and gym-goers who want performance gear tied to a domestic athletic legacy rather than an expensive foreign import

Who Is This For: Perfect for 18 to 30 urban professionals in major Indian metros who prioritise crossover lifestyle and gym wear

The Checkout

One8

The Source

One8

The Query